March 13, 2026 — San Francisco — LiveRamp (NYSE: RAMP) launched agentic AI upgrades to its platform on March 3, enabling specialized AI agents to automate audience building, campaign planning, measurement, and optimization through data collaboration, as detailed in the company’s press release.
The enhancements position LiveRamp’s Agentic AI Positioned as Essential Tool for Digital Marketing, allowing AI agents to autonomously collaborate with partners in a governed environment. Key features include enhanced lookalike modeling across first-, second-, and third-party data, single identity-powered control groups for cross-channel measurement, and continuous audience optimization.
“We’re making it possible for AI agents to do what marketers have been doing manually — build audiences, measure cross-media performance, and optimize spend — but faster and within the governed environment our customers already trust,” said Matt Karasick, Chief Product Officer at LiveRamp.
New Tools and Partnerships
Specific agents now live include SemantIQ, which enables health and life science marketers to build healthcare provider audiences, and Newton Research agents, providing instant measurement insights via natural language queries.
Partners like Newton Research and DG Media Network praised the integration. John Hoctor, CEO of Newton Research, stated:
“LiveRamp and Newton Research have leaned in together to help marketers use AI to drive quantifiable performance increases, today.”
Analyst Perspective
A Seeking Alpha analysis published March 12 reinforced that LiveRamp’s Agentic AI Positioned as Essential Tool for Digital Marketing. It highlights how agents enable real-time campaign analysis and audience targeting in privacy-centric settings, with partnerships like Scowtt delivering over 40% ROAS on platforms such as Meta and Google.
The piece notes LiveRamp’s Q3 revenue of $212 million, up 9% year-over-year, and projects potential stock upside to 50% if growth targets are met.
Industry Echo
Coverage from Adweek described the platform evolving into an “agent orchestration layer” open to third-party AI agents. MarTech360 and MarTechEdge reported on workflow automation.
An X post by @EpicPlain shared the Seeking Alpha article, amplifying LiveRamp’s Agentic AI Positioned as Essential Tool for Digital Marketing across social media.
LiveRamp’s platform overview and blog provide further context on agentic AI in marketing. This development underscores LiveRamp’s Agentic AI Positioned as Essential Tool for Digital Marketing, as echoed in MarTech sources like MarTech.org and MarTechCube.