March 12, 2026 — Seoul, South Korea — LINE Plus Launches ActEngine AI Platform for Messaging-Based Sales and Customer Service. LINE Plus, a Korean subsidiary of LINE Corporation, unveiled ActEngine AI, a B2B AI agent infrastructure platform designed to automate customer service, sales processes, and marketing directly within messaging apps like LINE.
The platform deploys execution-based AI agents that go beyond chatbots, handling tasks such as complaint resolution, personalized promotions, and data analysis for enterprises, according to reports from The Korea Herald and MarketingTechNews.
Key Features
ActEngine AI includes specialized agents for customer service (CS) and sales. The CS agent automates workflows from initial responses to issue resolution via an integrated dashboard, while the sales agent features “Outbound Action” to analyze customer data—like order history, visit frequency, and price sensitivity—for targeted promotions, as detailed in FX News Group.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus.
LINE Plus Launches ActEngine AI Platform for Messaging-Based Sales and Customer Service, enabling merchants to manage agents with few clicks and refine data for AI training.
Proven Results in Thailand
In a real-world application, Thailand’s LINE MAN Wongnai adopted the CS agent, handling approximately 360,000 inquiries annually, reducing response times by over 60% and improving accuracy by 16% compared to human agents, per IT Brief Asia and MarketingTechNews.
This supports small businesses, with 80% of LINE MAN Wongnai’s partners being SMBs, signaling messaging apps’ evolution into sales channels.
Future Expansion Plans
LINE Plus plans global B2B rollout into finance and retail sectors, with multimodal developments like voice-based agents extending beyond text, according to Chosun Biz and Telecompaper.
LINE Plus Launches ActEngine AI Platform for Messaging-Based Sales and Customer Service, shifting AI from cost-reduction to revenue generation, as noted in Digital Today.
The launch reflects LINE’s push into enterprise AI across Asia, leveraging its super-app ecosystem for seamless customer engagement.