March 14, 2026 — Seoul, South Korea LINE Plus, the Korean subsidiary of LINE Corporation, launched ActEngine AI on March 11, a B2B AI agent infrastructure platform designed to automate customer service and sales tasks directly within messaging apps.
The platform allows businesses to deploy AI agents for handling inquiries, complaints, and personalized promotions based on user behavior, order history, and price sensitivity, featuring a central dashboard and “Outbound Action” for proactive outreach, according to Marketing Tech News.
First Deployment Success
ActEngine AI’s initial real-world use is with LINE MAN Wongnai, a Thai food delivery super-app serving over 700,000 merchants, 80% of which are small businesses. The AI processes about 360,000 annual merchant inquiries, reducing support time by more than 60% and increasing response accuracy by 16% compared to human agents, per Korea Herald.
“The system now handles around 360,000 customer inquiries annually, cutting response times by 60 percent and improving accuracy by 16 percent compared with human agents.”
Platform Features and Differentiation
Described as “action-oriented” or “executive AI,” ActEngine goes beyond query-based chatbots. Korea Herald reports:
“Unlike conventional query-based chatbots, ActEngine AI uses execution-based AI agents capable of performing tasks such as customer service, complaint handling and sales proposals.”
It consolidates LINE’s tech for global B2B expansion, with plans for voice agents and sectors like finance and retail, noted in SalesTechStar and FX News Group.
LINE’s AI agents point to messaging apps becoming sales channels, as framed by Marketing Tech News on March 13, highlighting LINE’s role in Asia where messaging apps integrate commerce, payments, and support.
Media and Industry Coverage
The launch drew quick coverage: Korea Herald (March 12) on entering the AI agent race; IT Brief Asia on Thailand success; Korean outlets like Chosun Biz.
LINE’s AI agents point to messaging apps becoming sales channels, enabling small merchants 24/7 support:
“The company said the tool can provide small businesses with round-the-clock sales support that traditional sales teams often struggle to deliver.”
Social Media Buzz
On X, Techday Asia shared the LINE MAN Wongnai deployment, while Optimisable noted automation in Asian super-apps.
LINE’s AI agents point to messaging apps becoming sales channels, positioning LINE for enterprise revenue growth amid super-app evolution, per Marketing Tech News. For related insights, see SEO Spyglass posts.