March 13, 2026 — Tokyo, Japan — LINE Plus, the developer of the popular LINE messaging app, launched ActEngine AI, a B2B platform deploying AI agents for customer service and sales tasks directly within messaging apps. LINE’s AI agents are transforming messaging apps into direct sales channels (March 13, 2026), according to MarketingTech, which highlights how LINE enables seamless customer interactions and purchases in chats.
The platform automates inquiries, complaints, and targeted promotions based on user behavior such as past purchases and order frequency, including “Outbound Action” for re-engaging lapsed customers. It is already operational at LINE MAN Wongnai, Thailand’s food delivery super-app, handling approximately 360,000 merchant inquiries annually. Deployment there reduced support handling time by more than 60% and improved accuracy by 16% compared to human agents, benefiting small merchants where 80% of partners operate with one or two people.
Platform Capabilities
ActEngine AI features customer service agents for full support journeys and sales agents that analyze behavioral and transactional data for personalized promotions. Businesses manage agents via a central dashboard with data pipelines for large language models. LINE MAN Wongnai connects users to over 700,000 merchants, demonstrating the platform’s scale in Asia’s super-app ecosystem blending chats, payments, and commerce.
LINE’s AI agents are transforming messaging apps into direct sales channels (March 13, 2026) by turning conversational platforms into e-commerce hubs, as noted in coverage from IT Brief Asia and MarketingTech.
Executive Statements
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail.”
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments,” stated Yod Chinsupakul, CEO of LINE MAN Wongnai. “ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners.”
Broader Context and Expansion
LINE’s move positions it in the AI agent race with execution-based agents beyond basic chatbots, as covered by Korea Herald. Korean outlets like Maeil Business and Chosun Biz highlighted the B2B push, analytics dashboard, and merchant automation.
LINE’s AI agents are transforming messaging apps into direct sales channels (March 13, 2026), with X users echoing this: @FutureAiSutra called them “AI agents that turn your chats into automatic sales machines,” and @Optimisable noted super-app integration.
LINE Plus aims for global expansion beyond Asia, including voice-based agents, potentially reshaping digital marketing by enabling small merchants to scale outreach seamlessly.