March 14, 2026 — Mumbai, India MiQ, a global programmatic media partner, launched its AI-powered platform ‘MiQ Sigma’ in India to simplify multi-platform advertising, unifying planning, activation, and measurement across fragmented digital ecosystems including OTT, retail media, and web.
The platform, developed at MiQ’s Bengaluru Centre of Excellence, leverages over 700 trillion signals from 300+ data feeds to enable real-time decision-making amid India’s diverse media landscape.
Platform Capabilities
MiQ Sigma addresses media fragmentation by integrating data, media signals, and performance insights into a single decision-support interface. Key features include Sigma Intelligence for connecting global audience profiles, Gen-AI Personas for audience insights, and a Trading Agent trained on large language models and programmatic data.
It supports cross-screen optimization, complemented by MiQ’s partnership with Samba TV for omnichannel planning, helping brands navigate multi-platform campaigns efficiently.
Executive Insights
Gurman Hundal, MiQ Global CEO and co-founder, stated:
“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportunity rich market. India represents one of the most dynamic advertising markets globally, and Sigma is built to adapt to its diversity across language, content and media consumption.”
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Varun Mohan, MiQ Chief Commercial Officer for India, added:
“Our ambition in India is to simplify decision making in a complex media environment. Sigma is built to help advertisers move toward more connected and accountable outcomes across screens.”
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Hundal emphasized prioritizing quality audiences: “Advertisers in India care about 100 million audiences, not one billion,” highlighting Sigma’s role in targeted activation.
Market Context
India’s advertising market, one of the world’s fastest-growing, features linguistic and consumption diversity. MiQ, operating in India for over six years and in 20+ countries, timed the MiQ Sigma launch to incorporate local data intelligence. The Bengaluru center, with one-third of MiQ’s global workforce, supports the platform’s development.
The initiative aligns with MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising trends, enhancing efficiency for marketers facing cross-channel complexities.