March 13, 2026 — Seoul LINE Plus Corporation, a subsidiary of LY Corporation and operator of the LINE messaging platform, launched ActEngine AI, a B2B AI agent platform designed to automate customer service and sales directly within messaging apps.
LINE’s AI agents point to messaging apps becoming sales channels[1][2]. This news from March 13, 2026, highlights how LINE, a major messaging platform popular in Asia and worldwide, is integrating AI agents to transform messaging apps into direct sales channels—a key advancement in digital marketing tech.[1]. The platform features “action-oriented” AI agents that exceed traditional chatbots by handling real-world tasks, including processing inquiries, complaints, targeted promotions, and order analysis based on user behavior, price sensitivity, and data.[3].
Deployment and Results in Thailand
ActEngine AI is already deployed in Thailand’s LINE MAN Wongnai, a food delivery super-app connecting users to over 700,000 merchants, 80% of which are small and medium-sized businesses (SMBs). It handles approximately 360,000 merchant inquiries per year, reducing support time by more than 60% and improving response accuracy by 16% compared to human agents.[1][4]. Sales agents utilize “Outbound Action” features for automated, personalized discounts to inactive users or during slow periods.[1].
LINE Plus Statement
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business [revenue growth].”
This quote from LINE Plus underscores the platform’s focus on enterprise revenue growth.[5].
LINE Plus plans to expand globally as a B2B AI provider, evolving from text-based agents to multimodal capabilities.[6].
Media Coverage
LINE’s AI agents point to messaging apps becoming sales channels, as framed by MarketingTech News on March 13, positioning LINE as a pioneer in Asia’s super-app ecosystem combining messaging, payments, and commerce.[1][7].
Other outlets reported similarly: The Korea Herald noted LINE Plus entering the AI agent market with optimized CS and sales data for training; SalesTechStar emphasized revenue growth; and Ecommerce News Asia highlighted Thailand results.[8][3][4].
Korean media such as Chosun Biz detailed CS-specialized agents for execution beyond Q&A, while Maeil Business Newspaper positioned it for “executive AI” in sales.[9][10].
LINE’s AI agents point to messaging apps becoming sales channels. Additional mentions appeared in Artificial Intelligence News, Developer Tech News, TechHQ, and Cloud Tech News, linking back to the MarketingTech coverage.[11]. No significant X/Twitter buzz was noted from March 12 onward.[12].