March 12, 2026 — Paris Publicis Groupe announced the acquisition of Israel-based AdgeAI, an AI-powered creative analytics and measurement platform, Publicis acquires AdgeAI to sift quality creative from content glut amid the explosion of AI-generated content.[1] [2]
AdgeAI’s platform analyzes creative assets, including video, images, text and GIFs, for engagement and conversion patterns to predict performance and deliver real-time optimization insights. The technology will integrate with Publicis Production, bridging instinct and proven performance to enhance content strategy and ROI for brands. Financial terms were undisclosed.
“In the AI era, brands don’t simply need more content. They need to know what works, and crucially, why, in order to immediately scale their creative messaging across audiences, markets and platforms. With the acquisition of AdgeAI, we are bridging the gap between instinct and proven performance, transforming creative performance measurement from a retrospective report into a forward-looking capability that anticipates and delivers real business outcomes.”
— Arthur Sadoun, Chairman & CEO, Publicis Groupe [1]
AdgeAI has partnered with major clients including Procter & Gamble, Meta, Google and Tula Skincare. Co-founders Eyal Ben Shalom (CEO) and Asaf Ben Shalom (CTO) will continue leading the company under Deepti Velury, CEO of Publicis Production, with AdgeAI retaining its name.
Executive Perspectives
“By embedding predictive intelligence directly, in real time, we’re empowering brands to make only what works, and to make that work a lot harder. AdgeAi delivers deep analysis with a level of unmatched granularity, efficiency and speed, and identifies patterns that correlate directly with performance outcomes – capabilities that are typically siloed, manual, or unavailable in current market tools.”
— Deepti Velury, CEO, Publicis Production [1]
“This is a defining moment not just for Adge, but for how the industry thinks about creative intelligence. By bringing our technology into Publicis’ existing engine, we’re giving brands something they’ve never had before; the ability to move at the speed of the algorithm without losing the spark of great creative.”
— Eyal Ben Shalom, Co-Founder and CEO, AdgeAI [1]
The deal taps into a $970 million creative analytics market opportunity, as noted by Adweek, and aligns with Publicis’ AI strategy following 2025 acquisitions of Lotame and Moov AI.
Industry Context
Publicis acquires AdgeAI to sift quality creative from content glut, enabling marketers to navigate higher content volumes driven by generative AI while focusing on precision and results, according to Marketing Dive. Publicis reported 5.9% organic revenue growth to 3.87 billion euros ($4.57 billion) in Q4 2025. Coverage appeared in MediaPost, PRWeek and others, with early X mentions linking to related reports.
Publicis Groupe, a global communications leader on Euronext Paris CAC 40, operates in over 100 countries with 114,000 employees across Communication, Media, Data and Technology.