March 12, 2026 — Mumbai, India MiQ, a global programmatic media partner headquartered in London and operating in more than 20 countries, launched its proprietary AI-powered platform MiQ Sigma at a special event to unify fragmented media planning, activation, and measurement across multi-platform campaigns, including connected TV, mobile, streaming, social, and web channels.
The platform addresses challenges in India’s dynamic advertising market by integrating data, media signals, and performance insights into a single decision-support environment, enabling real-time audience analysis, campaign optimization, and cross-screen insights.
Platform Features and Capabilities
MiQ Sigma streamlines complex multi-platform advertising by providing clarity, consistency, and operational efficiency. It leverages AI for informed decision-making across channels and builds on a strategic partnership with Samba TV for advanced cross-screen television analytics, supporting unified omnichannel campaign planning and measurement.
MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising, as highlighted in coverage by Indian Startup Times, emphasizes real-time tracking and optimization to help brands manage fragmented data sources effectively.
Executive Insights
Gurman Hundal, MiQ Global CEO and co-founder, stated:
With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands.
Varun Mohan, MiQ Chief Commercial Officer for India, added:
Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens.
Hundal further noted on audience targeting: “The diversity in India is mainly in the languages. The scale of audiences you can segment here is enormous. Most advertisers focus on 100 million, not the one billion. There’s more fragmentation and complexity, but that’s where Sigma thrives.” (Economic Times Brand Equity)
Development and Market Context
Developed at MiQ’s Bengaluru Centre of Excellence, operational for 14 years and employing one-third of MiQ’s global workforce, MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising after six years of commercial operations in the country. The launch responds to growing media fragmentation, with connected TV households in India rising from 20 million in 2022 to about 78 million currently.
Social media buzz, including an X post from @IStartupTimes echoing “@wearemiq Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising,” and discussions on real-time AI optimization, underscore the platform’s role in algorithmic marketing advancements.
MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising positions MiQ to strengthen its presence in India’s fast-growing ad market, currently its sixth-largest by revenue.