March 13, 2026 — Mumbai, India MiQ, a global programmatic media partner, launched its AI-powered platform ‘MiQ Sigma’ in India to simplify multi-platform advertising by unifying data, technology, and workflows, addressing fragmentation in cross-screen media planning and measurement. The launch event highlighted the platform’s role in providing clarity for high-complexity campaigns in India’s diverse market.
MiQ Sigma integrates fragmented data, media signals, and performance insights into a single interface for effective planning, optimization, and measurement across channels. Developed at MiQ’s Bengaluru Centre of Excellence, it connects over 700 trillion signals from 300 data feeds, representing 1.7 billion global audience profiles, and leverages generative AI for personas and a trading agent trained on vast programmatic data.
Executive Insights
Gurman Hundal, MiQ Global CEO and co-founder, stated:
“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands.”
Varun Mohan, MiQ chief commercial officer for India, added:
“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens.”
Hundal emphasized targeting quality audiences amid fragmentation: “Advertisers in India care about 100 million audiences, not one billion.”
Platform Capabilities
The platform enables seamless activation across DSPs in 30 seconds, powerful reporting for ROI visibility, and partnerships like Samba TV for cross-screen insights. It addresses challenges like content distribution across TV, phones, and laptops by unifying intelligence on consumer behavior in watching, browsing, and buying.
MiQ, operating in India for over six years and in 20+ countries, positions ‘MiQ Sigma’ as a step forward in technology-led offerings. Earlier coverage noted its Bengaluru development as a potential global precursor.
For more on programmatic innovations, see MiQ’s product page.