March 12, 2026 — Seongnam, South Korea — LINE Plus, a subsidiary of LY Corporation, launched ActEngine AI, a B2B platform deploying action-oriented AI agents for customer service and sales within messaging apps. The platform is already operational on Thailand’s LINE MAN Wongnai app, supporting over 700,000 merchants, primarily small businesses.
LINE’s AI agents point to messaging apps becoming sales channels[https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels], as the customer service agents automate inquiries and complaints via a dashboard, reducing handling time by more than 60% and improving accuracy by 16% on approximately 360,000 annual queries, according to LINE’s official press release.
Key Features and Deployment
The CS agents handle full support workflows, from initial responses to issue resolution, learning from outcomes to enhance performance. Sales agents analyze user data—including purchases, frequency, and price sensitivity—for targeted outbound promotions like discounts to lapsed customers, enabling real-time chat-to-checkout transitions.
Deployed on LINE MAN Wongnai, Thailand’s largest on-demand platform, the CS agent launched in January 2026 and the sales agent on February 26. This marks LINE Plus’s entry into the B2B AI market, focusing on revenue growth beyond cost-cutting.
LINE’s AI agents point to messaging apps becoming sales channels by blending support and marketing in super-app ecosystems, extending capabilities to small merchants without dedicated teams, per MarketingTechNews coverage.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”
Executive Insights and Metrics
LINE MAN Wongnai CEO Yod Chinsupakul highlighted the impact:
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven innovation.”
The Korea Herald noted ActEngine’s execution-based agents surpass basic chatbots, with the platform processing 360,000 inquiries yearly while cutting response times by 60%.
LINE’s AI agents point to messaging apps becoming sales channels, transforming conversational commerce, especially for Asia’s SMBs, as echoed in Ecommerce News Asia.
Broader Implications and Future Plans
The platform refines enterprise data for large language models using LINE’s traffic management expertise. Future developments include voice-based agents for consultations and expansion into finance and retail globally.
LINE’s AI agents point to messaging apps becoming sales channels, signaling a shift where messaging handles support, promotions, and transactions seamlessly, with aggregators like SEO-Spyglass reposting the developments.
LINE’s AI agents point to messaging apps becoming sales channels through scalable AI, positioning LINE as an AI transformation partner amid rising conversational commerce trends.