March 12, 2026 — Seongnam, South Korea — LINE Plus Corporation launched ActEngine AI, a B2B AI agent infrastructure platform designed to automate customer service and sales tasks within messaging apps, enabling enterprises to achieve measurable revenue growth.
The platform deploys action-oriented AI agents beyond traditional chatbots, targeting small and medium-sized businesses in LINE’s super-app ecosystem. Initial deployment occurred at Thailand’s LINE MAN Wongnai, a food delivery super-app serving over 700,000 merchants, where 80% are small operations with one or two staff members.
Thailand Deployment Delivers Efficiency Gains
At LINE MAN Wongnai, the customer service AI agent, launched in January 2026, processes approximately 360,000 merchant inquiries annually. It reduced handling time by more than 60% and improved accuracy by 16% compared to human agents.
“The AI customer service agent now handles roughly 360,000 merchant inquiries each year on the platform. The system reduced support handling time by more than 60 per cent and improved response accuracy by 16 per cent compared with human agents.” [Marketing Tech News]
The sales AI agent, introduced February 26, features “Outbound Action” to send personalized promotions based on user behavior, purchase history, order frequency, and price sensitivity.
Key Features and Management
ActEngine AI includes customer service agents for inquiries and complaints, and sales agents for targeted outreach, all managed via an integrated dashboard. The platform optimizes data pipelines for large-scale operations with global security standards.
LINE MAN Wongnai CEO Yod Chinsupakul stated:
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven.” [LINE Plus PR]
LINE Plus Head of B2B AI Business Hyunjun “Jayce” Shin added:
“ActEngine AI consolidates LINE’s accumulated technological capabilities… we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.” [LINE Plus PR]
Industry Coverage Highlights Trend
A March 13 Marketing Tech News article titled “LINE’s AI agents point to messaging apps becoming sales channels” analyzed the launch, noting how AI enables conversational commerce in Asian super-apps. LINE’s AI agents point to messaging apps becoming sales channels, as the platform blends support and promotions in chats.
LINE’s AI agents point to messaging apps becoming sales channels for small merchants lacking marketing teams, per the coverage. Similar reports appeared in Korea Herald, FX News Group, and Ecommerce News Asia.
LINE Plus plans expansion into finance, retail, and voice-based agents globally. LINE’s AI agents point to messaging apps becoming sales channels, reshaping martech amid rising AI adoption.