March 16, 2026 — Seongnam, South Korea LINE Plus Corporation, a subsidiary of LINE Corporation, launched ActEngine AI, a B2B AI agent platform on March 12 designed to automate customer service and sales tasks within messaging apps, LINE’s AI agents point to messaging apps becoming sales channels[1] for merchants globally.
The platform deploys specialized AI agents for customer service, handling inquiries from initial response to resolution, and sales, featuring “Outbound Action” that analyzes user data like order patterns and discount sensitivity for personalized promotions. Proven on LINE MAN Wongnai in Thailand, the CS agent reduced handling time by over 60% and improved accuracy by 16%, processing 360,000 merchant inquiries annually, while aiding small businesses comprising 80% of its restaurant merchants.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth. Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. [2]
Features and Merchant Support
ActEngine AI enables merchants to manage operations via an integrated dashboard, with data pipelines optimizing information for large language models. It supports “from chat to checkout” workflows in LINE’s super-app ecosystem, blending messaging, payments, and commerce, particularly benefiting small merchants with limited staff. LINE’s AI agents point to messaging apps becoming sales channels[1] by automating 24/7 personalized outreach without manual intervention.
Marketing Tech News on March 13 highlighted how the platform turns LINE chats into sales channels for small businesses in Asia.
Expansion Plans
LINE Plus aims to roll out ActEngine AI globally beyond Asia, targeting finance and retail sectors, with voice-based agents in development. LINE’s AI agents point to messaging apps becoming sales channels[1] through these action-oriented agents that execute tasks across business processes.
Ecommerce News Asia reported on March 12 the platform’s focus on merchant support features. Coverage from Complete AI Training on March 15 detailed benefits like containing 40-70% of routine tickets and lifting reorders by 5-15%.
SEO Spyglass UK echoed on March 13 that LINE’s AI agents point to messaging apps becoming sales channels[1] via automation in super-apps. No specific X discussions tied to the launch were noted.
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners,” said Yod Chinsupakul, CEO of LINE MAN Wongnai. [2]