March 12, 2026 — Tokyo LINE Corporation announced the launch of ActEngine AI, a B2B platform deploying action-oriented AI agents for customer service and sales tasks within messaging apps. The platform has been successfully implemented at Thailand’s LINE MAN Wongnai, handling 360,000 merchant inquiries annually, reducing support time by over 60% and increasing response accuracy by 16%.
LINE’s AI agents point to messaging apps becoming sales channelsMarketing Tech News, with the sales agent using “Outbound Action” to analyze user behavior such as purchase history, frequency and price sensitivity for targeted promotions. About 80% of LINE MAN Wongnai’s more than 700,000 partners are small businesses benefiting from this automation.
Proven Deployment in Thailand
The customer service agent at LINE MAN Wongnai automates responses to merchant inquiries, enabling scalable support. LINE Plus, a subsidiary of LINE Corporation, emphasized the shift from query-based chatbots to execution-focused agents for tangible business growth.
“ActEngine AI consolidates LINE’s accumulated technological capabilities… drives tangible business growth.”
LINE’s AI agents point to messaging apps becoming sales channels, as the platform targets enterprises seeking revenue expansion through personalized outreach in messaging environments.
Industry Coverage and Context
The Korea Herald reported LINE Plus entering the AI agent market, distinguishing ActEngine by its action-oriented design over traditional chatbots. SalesTechStar highlighted the consolidation of LINE’s technologies for enterprise use.
Additional coverage from FX News Group, Chosun Biz, Ecommerce News Asia and Telecompaper confirmed the focus on automating customer service and sales for merchants and enterprises.
LINE’s AI agents point to messaging apps becoming sales channels, particularly in Asia where messaging dominates commerce interactions. The launch aligns with broader chat commerce trends in Thailand, though specific AI agent applications were proven first at LINE MAN Wongnai.