March 16, 2026 — Tokyo — LINE Plus launched ActEngine AI, a B2B platform deploying AI agents for customer service and sales in messaging apps like LINE, as LINE’s AI agents point to messaging apps becoming sales channels1.
The platform was first deployed at Thailand’s LINE MAN Wongnai, handling 360,000 merchant queries annually, reducing handling time by over 60% and improving accuracy by 16%, according to Marketing Tech News.
Customer Service and Sales Agents
ActEngine AI features two main agent types. Customer service agents manage inquiries for small merchants, 80% of whom operate LINE MAN Wongnai restaurant partnerships with 1-2 staff members. Sales agents, via “Outbound Action,” deliver targeted promotions based on user behavior, order history, and price sensitivity.
LINE Plus aims to drive revenue growth via action-oriented AI and expand globally beyond text-based agents.
This is from LINE Corporation’s press release.
LINE’s AI agents point to messaging apps becoming sales channels by transforming apps into integrated sales platforms, especially for small businesses, as noted in coverage by Korea Herald and SalesTechStar.
Performance Metrics and Expansion
Implementation at LINE MAN Wongnai achieved 40-70% containment of routine tickets and 5-15% lift in reorders, per Complete AI Training. The platform organizes customer service and sales data for AI optimization, positioning it as execution-oriented infrastructure beyond basic Q&A, according to Chosun Biz and Maeil Business Newspaper.
LINE Plus plans B2B global rollout, as echoed by FX News Group and Ecommerce News Asia.
LINE’s AI agents point to messaging apps becoming sales channels through automation supporting merchants post-Thailand success. Additional coverage appeared March 11-14, 2026, with no major social media discussions noted.
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