March 12, 2026 — Seongnam, South Korea LINE Plus Corporation, a subsidiary of LINE, launched ActEngine AI, a B2B platform deploying action-oriented AI agents for customer service (CS) and sales within messaging apps like LINE. The platform aims to drive enterprise revenue growth by automating workflows and enabling personalized promotions.
ActEngine AI features CS agents that go beyond Q&A chatbots to execute full business processes, from initial responses to issue resolution, managed via an integrated portal. Sales agents utilize an “Outbound Action” capability, analyzing user data such as order history, visit frequency and price sensitivity to deliver targeted promotions at optimal times.
Proven Deployment in Thailand
The platform has been deployed on LINE MAN Wongnai, Thailand’s largest on-demand services platform serving over 700,000 merchants, 80% of which are small operations run by one or two individuals. The CS AI agent, launched in January 2026, handles approximately 360,000 merchant inquiries annually, reducing handling time by more than 60% and improving response accuracy by 16% compared to human agents. The sales AI agent launched on February 26, 2026, enabling 24/7 personalized outreach.
Executive Perspectives
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven approaches,” stated Yod Chinsupakul, CEO of LINE MAN Wongnai.
Industry Coverage and Trends
Marketing Tech News reported on March 13 that LINE’s AI agents signal messaging apps evolving into direct sales channels, highlighting the shift from communication tools to commerce platforms with seamless transactions and support. This aligns with SEO Spyglass analysis, which states LINE’s AI agents signal messaging apps evolving into direct sales channels in Asian super-app ecosystems.
SalesTechStar emphasized the platform’s focus on SMBs and future voice agents. LINE’s AI agents signal messaging apps evolving into direct sales channels, as echoed in broader digital trends per Ignite Visibility, integrating AI personalization in omnichannel strategies.
Future plans include expansion into finance and retail sectors globally, with voice-based AI agents in development. No significant discussions appeared on X (formerly Twitter) as of March 16.