IAB Tech Lab Proposes New Payment Rules for AI Content Access via CoMP Framework
March 10, 2026 — The IAB Tech Lab released the Content Monetization Protocol (CoMP) v1.0 specification for public comment, introducing machine-readable tags to ensure large language models (LLMs) and AI systems establish commercial agreements with publishers before crawling or accessing their content. The framework aims to create standardized “payment rails” for content valuation, addressing publisher … Read more