March 2, 2026 — OpenAI launched ChatGPT Advertising Goes Live at $60 CPM[ 1 ][ 2 ], partnering with Criteo to provide access to approximately 17,000 advertisers through standard channels. The ads appear in the Free and Go tiers of ChatGPT in the United States, priced at around $60 per 1,000 impressions—three times Meta’s rate—with … Read more
March 12, 2026 — Seongnam, South Korea — LINE Plus, a subsidiary of LY Corporation, launched ActEngine AI, a B2B platform deploying action-oriented AI agents for customer service and sales within messaging apps. The platform is already operational on Thailand’s LINE MAN Wongnai app, supporting over 700,000 merchants, primarily small businesses. LINE’s AI agents point … Read more
March 3, 2026 — San Francisco LiveRamp, Inc. (NYSE: RAMP), headquartered in San Francisco, California, launched agentic AI upgrades to its platform, enabling specialized AI agents to autonomously collaborate on end-to-end marketing workflows including audience building, campaign optimization, measurement, and cross-media insights. The upgrades shift marketers from manual processes to intelligent, governed execution aligned with … Read more
March 15, 2026 — Paris Publicis Groupe announced on March 12, 2026, the acquisition of Israel-based AdgeAI, an AI-powered creative analytics and content intelligence platform, for an undisclosed sum as part of its $970 million annual acquisition budget. The deal, framed as Publicis acquires AdgeAI to sift quality creative from content glut, aims to integrate … Read more
March 13, 2026 — Mumbai, India MiQ, a global programmatic media partner, launched its AI-powered platform ‘MiQ Sigma’ in India to simplify multi-platform advertising by unifying data, technology, and workflows, addressing fragmentation in cross-screen media planning and measurement. The launch event highlighted the platform’s role in providing clarity for high-complexity campaigns in India’s diverse market. … Read more
March 12, 2026 — Seoul, South Korea — LINE Plus, the Korean subsidiary of LINE Corporation, unveiled ActEngine AI, a B2B platform deploying action-oriented AI agents for enterprise customer service and sales within messaging apps, as detailed in LINE’s AI agents point to messaging apps becoming sales channels published by Marketing Tech News. The platform … Read more
March 12, 2026 — Mumbai, India MiQ, a global programmatic media partner headquartered in London and operating in more than 20 countries, launched its proprietary AI-powered platform MiQ Sigma at a special event to unify fragmented media planning, activation, and measurement across multi-platform campaigns, including connected TV, mobile, streaming, social, and web channels. The platform … Read more
March 13, 2026 — Mumbai MiQ, a global programmatic media company, launched its AI-powered platform MiQ Sigma in India to simplify multi-platform advertising across fragmented media ecosystems. The event featured company leaders unveiling the platform, developed at MiQ’s Bengaluru Centre of Excellence, which unifies data, planning, activation, and measurement. MiQ Launches AI-Powered Platform ‘MiQ Sigma’ … Read more
March 13, 2026 — San Jose, Calif. Adobe CEO Shantanu Narayen announced he will step down after an 18-year tenure once a successor is appointed, the company confirmed following its quarterly earnings report. The news, which sent Adobe shares lower, was first teased in a Moneycontrol newsletter shared on X. Narayen, who has led the … Read more
March 15, 2026 — Alicia Arnold’s article When AI decisions create customer friction, published March 13 on MarTech.org, examines how AI systems misreading customer signals generate frustration, undermining trust, retention, and revenue in digital marketing. The piece highlights AI’s role in accelerating decisions like fraud detection and lead scoring, but notes errors such as blocking … Read more