March 2, 2026 — OpenAI launched ChatGPT advertising goes live at $60 CPM as part of its entry into the programmatic ad market, integrating with Criteo, the first major ad-tech platform to enable access for around 17,000 advertisers. The ads appear in the US Free and Go subscription tiers, with early reporting limited to impressions and clicks.
The launch marks OpenAI’s shift into programmatic advertising, as detailed in a roundup by ALM Corp. Pricing stands at approximately $60 CPM—about three times Meta’s standard rate—requiring a $200,000 minimum commitment for beta access. Pilot data indicates higher conversion rates from LLM traffic, with a Reddit summary in /r/programmatic noting 1.5x rates.
Pricing and Premium Positioning
ChatGPT advertising goes live at $60 CPM as part of its entry into the programmatic ad market, confirmed by OpenAI COO comments on an iterative rollout process. MarTech analyzed whether the “NFL-level” pricing justifies premium positioning over Meta and programmatic averages. AdExchanger reported early advertisers including Target and Ford, while noting attribution challenges.
Early Performance and Adoption
Retail and grocery brands claim 44% of ChatGPT advertising goes live at $60 CPM as part of its entry into the programmatic ad market, higher than typical programmatic display shares per ALM Corp follow-up. PPC Land recapped the testing amid Google AI changes.
Future Programmatic Expansion
OpenAI is in talks with The Trade Desk for broader programmatic access, following the Feb. 9 internal launch. Coverage peaked in late January and early February 2026 around announcements, with March updates affirming live status. A recent X post recapped the $60 CPM pricing.
ChatGPT advertising goes live at $60 CPM as part of its entry into the programmatic ad market represents a significant step, with ChatGPT advertising goes live at $60 CPM as part of its entry into the programmatic ad market echoed across industry sources. For related coverage, see SEO Spyglass posts.