March 2, 2026 — OpenAI launched ChatGPT Advertising Goes Live at $60 CPM[ 1 ][ 2 ], partnering with Criteo to provide access to approximately 17,000 advertisers through standard channels.
The ads appear in the Free and Go tiers of ChatGPT in the United States, priced at around $60 per 1,000 impressions—three times Meta’s rate—with a $200,000 minimum beta commitment and basic reporting on impressions and clicks.[ 1 ][ 3 ][ 5 ] This launch marks OpenAI’s shift from direct sales to programmatic, positioning ChatGPT as a premium, high-intent advertising surface amid expansions in Google AI.
Pricing and Access Details
ChatGPT Advertising Goes Live at $60 CPM requires the $200K minimum commitment, as confirmed by OpenAI in early coverage.[ 3 ] Pricing remains impression-based at ~$60/1K impressions, with limited data and attribution capabilities.[ 5 ][ 7 ] OpenAI’s COO described the rollout as gradual and privacy-focused.[ 6 ]
OpenAI confirms $200K minimum for ChatGPT ads at $60 CPM (impression-based).[ 3 ]
Early Testing and Adopters
Prior testing began February 9, 2026, with retail and grocery brands dominating early ChatGPT Advertising Goes Live at $60 CPM efforts, based on conversation topics.[ 4 ] Target piloted contextual ads via its Roundel platform.[ 8 ]
Industry Reactions
Criteo became the first ad-tech partner in the ChatGPT pilot, noted on X.[ 9 ] Observers highlighted the $60 CPM premium compared to competitors like Perplexity and Anthropic, which avoid ads.[ 10 ] ChatGPT Advertising Goes Live at $60 CPM reflects an iterative approach, with basic reporting in beta.[ 2 ]
This development, covered in early March 2026 digital marketing roundups, underscores OpenAI’s monetization strategy.[ 1 ]