March 16, 2026 — OpenAI launched a ChatGPT advertising pilot at $60 CPM integrated with Criteo on March 2, while Google AI Mode surpassed 75 million daily active users globally during March 1–10, according to an ALM Corp blog post.
The pilot targets U.S. users on Free and Go tiers with a $200,000 minimum commitment, offering basic impressions and clicks reporting. Early data indicates 1.5x higher conversions compared to other platforms. This marks “ChatGPT launches advertising at $60 CPM while Google AI Mode surpasses 75 million users” as a pivotal moment in AI-driven marketing.
ChatGPT Advertising Details
Announced via Criteo, the ads feature aggressive placement and high-intent targeting at a $60 CPM rate, roughly three times Meta’s average. Coverage from Trending Topics confirms premium pricing for immediate programmatic access. Reddit discussions highlight the $200k threshold, while analyses compare it to Netflix or Super Bowl spots, emphasizing context and intent value despite limited attribution (Medium, Zoopa).
Recent X posts on March 15 noted conversion advantages and Criteo’s influence on recommendations (X post 1, X post 2). This underscores “ChatGPT launches advertising at $60 CPM while Google AI Mode surpasses 75 million users” developments.
Google AI Mode Milestone
Google AI Mode, powered by Gemini, exceeded 75 million daily users after expanding to 53 new languages. The ALM Corp post urges international GEO/AEO strategies. Earlier reports trace the milestone to December 19, 2025, with Gemini 3 Flash rollout (LinkedIn, Search Engine Journal).
Google SVP Nick Fox confirmed the growth, now impacting CTRs as mainstream conversational search (Threads, Oreate AI). Usage has grown fourfold since May 2025 (Quantumrun). Ongoing X context highlights AI search shifts (X post).
These updates, aggregated from OpenAI, Criteo, and Google announcements via AdWeek and The Information, signal “ChatGPT launches advertising at $60 CPM while Google AI Mode surpasses 75 million users” as key trends. For more, see ALM analysis.