March 10, 2026 — Foxwell Founders released the Foxwell Founders Releases 2026 State of Digital Marketing Agencies Report, a survey of over 550 agency leaders managing more than $1 billion in monthly ad spend, produced in partnership with Motion. The report identifies AI as the top business threat for 30% of leaders in the next 12-24 months, amid challenges like client in-housing and creative production hurdles.
The findings, detailed in the press release on GlobeNewswire and republished on Yahoo Finance, highlight key pressures facing digital marketing agencies worldwide.
Key Findings
Thirty percent of respondents cited AI as their primary concern over the next 12-24 months, according to the Foxwell Founders Releases 2026 State of Digital Marketing Agencies Report. In-housing by clients accounted for 29% of agency client losses. Half of leaders plan to conduct lift tests in 2026, while 45% identified ad production as the biggest creative challenge.
The full Foxwell Founders Releases 2026 State of Digital Marketing Agencies Report is available for download on the Foxwell Digital website.
Expert Analysis
Andrew Foxwell, co-founder of Foxwell Digital, shared six critical takeaways from the Foxwell Founders Releases 2026 State of Digital Marketing Agencies Report on LinkedIn. He emphasized AI as both a threat and opportunity, the need for strategy prioritization, vertical specialization, and other adaptations for agency growth.
Performance Marketing World covered the report, focusing on the 30% AI threat statistic and speculating on agency apprehensions amid rapid AI advancements.
Broader Coverage
ALM Corp’s digital marketing news roundup for March 1-10 referenced the release of the Foxwell Founders Releases 2026 State of Digital Marketing Agencies Report and its major findings.
Coverage on X (formerly Twitter) remains limited since March 1, with no direct mentions of the report or Foxwell Founders. Related discussions touch on AI’s impact on agencies, DTC growth projections, and media buying challenges, as seen in recent posts and others.
For media inquiries, contact Hillary Read at hbread@gmail.com or (603) 359-0039, via www.foxwelldigital.com.