March 13, 2026 — Google Labs has launched Pomelli, an experimental AI marketing tool developed in collaboration with Google DeepMind, enabling small and medium-sized businesses to generate customized on-brand marketing content by scanning their websites.
The tool, announced on Google’s blog on Oct. 28, 2025, creates social media posts, ads, headlines, calls-to-action (CTAs), and visuals based on a business’s “Business DNA” profile derived from its website URL. It is currently available as a free public beta in the United States, Canada, Australia, and New Zealand, supporting English only, according to official sources and guides like ThatWare.
Key Features and Functionality
Pomelli analyzes a website for elements like color palette, tone of voice, fonts, and brand messaging to produce tailored campaigns without generic templates. Users access it at labs.google.com/pomelli, input their site, and generate multi-format content including banners and captions.
A recent update, Pomelli Photoshoot, allows businesses to transform basic product photos into studio-quality marketing assets with enhanced lighting and backgrounds, as noted in coverage from Search Engine Journal.
“Pomelli is an AI experiment for on-brand marketing content,” states Google’s Labs page.
Reception and Recent Buzz
Marketing outlets have praised the tool’s potential to reduce reliance on agencies. ZDNet described it as creating AI-generated ad campaigns from website scans, while Logical Position called it inspirational for brand-aligned content, though not fully autonomous.
On March 11, 2026, an X post by @JulianGoldieSEO garnered over 39,000 views, claiming Pomelli now works in 170+ countries and hailing it as a “free AI marketing team”:
“Google just gave small businesses a free AI marketing team. You paste in your website. It scans your brand. Then it creates ads, social posts, headlines, CTAs, and even animated video creatives for you… And it now works in 170+ countries.”
Replies were mixed, with excitement alongside critiques on output quality and one user noting the UK remains blocked.
YouTube demos, such as those from early 2026, showcase practical applications for ads and creatives (example). No official confirmation of expanded availability beyond the initial four countries has appeared on Google sites as of this date.
Google Labs positions Pomelli as part of its suite of AI experiments for businesses, with coverage concentrated in tech and marketing publications.