March 10, 2026 — Tokyo LINE Plus Corporation, the developer arm of LY Corporation, unveiled ActEngine AI, a B2B AI agent infrastructure platform designed to integrate specialized customer service and sales agents directly into LINE messaging conversations. The launch aims to automate workflows, deliver personalized promotions based on user data, and drive enterprise revenue growth by transforming messaging apps into proactive sales channels.
ActEngine AI features a customer service agent that handles inquiries, resolves issues, and automates processes via an integrated operation portal, going beyond traditional chatbots. The sales agent includes an “Outbound Action” capability, analyzing real-time data such as order history, visit frequency, and discount sensitivity to determine optimal timing and audiences for targeted promotions. These agents enable seamless transitions from chat to purchase within the LINE app, benefiting enterprises and small merchants alike.
Pilot Success in Thailand
In a pilot with LINE MAN Wongnai, Thailand’s leading delivery platform connecting consumers to over 700,000 merchants—80% of which are small businesses run by one or two people—the AI support agent processed about 360,000 merchant inquiries annually. It reduced handling time by over 60% and improved response accuracy by 16% compared to human agents, according to reports from the deployment.[2] [3]
The sales agent, launched February 26, 2026, supports 24/7 personalized outreach for small merchants previously underserved by traditional sales teams.
Executive Perspectives
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail.”[1]
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments… ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven approaches,” stated Yod Chinsupakul, CEO of LINE MAN Wongnai.
The platform offers no-code deployment, data refinement for large language models, and future voice-based agents, positioning LINE to expand globally across Asia and beyond. Coverage on March 13 highlighted how LINE integrates AI agents to transform messaging apps into sales channels, echoing the platform’s potential for digital marketing efficiency.[6]