March 15, 2026 — Tokyo, Japan LINE Plus Corporation, a subsidiary of LY Corporation, launched ActEngine AI, a B2B AI agent infrastructure platform, on March 10, 2026, to deploy autonomous AI agents for customer service and sales directly within messaging apps like LINE.
The platform aims to automate business processes, reduce support times, and drive revenue growth for merchants, particularly in Asia’s super-app ecosystem. LINE integrates AI agents, turning messaging apps into direct sales channels.
Customer Service Agent Performance
The customer service (CS) agent, first deployed in January 2026 at Thailand’s LINE MAN Wongnai food delivery super-app, processes approximately 360,000 merchant inquiries annually. It has reduced support handling time by over 60% and improved response accuracy by 16% compared to human agents. LINE MAN Wongnai connects over 700,000 merchants, with about 80% being small businesses.
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments,” said Yod Chinsupakul, CEO of LINE MAN Wongnai. “ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven.”
Sales Agent Capabilities
Upcoming sales agents analyze user data such as purchase history, frequency, and price sensitivity to deliver targeted promotions. The “Outbound Action” feature enables AI-driven campaigns during off-peak hours, allowing seamless transactions within chats. LINE integrates AI agents, turning messaging apps into direct sales channels This news from MarketingTech News (March 13, 2026) highlights how LINE, a major messaging platform popular across Asia, is deploying AI agents to enable seamless transactions within chats—potentially revolutionizing digital marketing by blending communication and commerce globally.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”
Industry Coverage and Expansion Plans
MarketingTechNews on March 13 emphasized how ActEngine AI transforms LINE-like super-apps into sales channels for small businesses. LINE integrates AI agents, turning messaging apps into direct sales channels. Coverage in Korea Herald (March 12), SalesTechStar (March 13), and outlets like IT Brief Asia highlighted LINE’s entry into the AI agent market with data optimization for training and global B2B expansion beyond text-based agents.
LINE integrates AI agents, turning messaging apps into direct sales channels. The sales AI agent launched on February 26, 2026, at LINE MAN Wongnai, positioning LINE as a pioneer in conversational commerce. LINE integrates AI agents, turning messaging apps into direct sales channels.