March 10, 2026 — Seongnam, South Korea LINE Plus Corporation, a subsidiary of LINE, unveiled ActEngine AI, a B2B AI agent infrastructure platform designed to deploy autonomous AI agents directly within messaging apps for customer service and sales automation. The launch targets merchants using super-apps like LINE, with over 230 million global users, enabling tasks such as CRM updates, order handling, and proactive promotions.
ActEngine AI emphasizes execution beyond traditional chatbots, allowing AI agents to analyze customer behavior—including order history, visit frequency, and price sensitivity—for targeted Outbound Action campaigns. This positions messaging apps as direct sales channels, blending support, marketing, and transactions.
Thailand Deployment Success
Early results from Thailand’s LINE MAN Wongnai, connecting over 700,000 merchants (80% small businesses), show the customer service AI agent processing approximately 360,000 inquiries annually. It reduced handling time by more than 60% and improved accuracy by 16% compared to human agents, according to LINE’s press release and Marketing Tech News.
In LINE MAN Wongnai, the AI customer service agent handles roughly 360,000 merchant inquiries each year. It reduced support handling time by more than 60 per cent and improved response accuracy by 16 per cent compared with human agents.
Sales agents there leverage behavior analysis for personalized outreach, driving revenue growth for merchants without dedicated teams.
Key Features and Future Plans
The platform includes knowledge integration, execution APIs, analytics dashboards for performance tracking, and growth suggestions. LINE Plus plans multimodal expansions, such as voice-based agents, as noted in The Korea Herald.
A sales-focused AI agent that analyzes customer behavior — including order history, visit frequency and price sensitivity — to generate personalized promotions.
ActEngine’s site highlights 24/7 operations, continuous learning, and demos for B2B users.
Media Coverage
Coverage appeared across outlets from March 10-13, 2026, including IT Brief Asia, Chosun Biz, SalesTechStar, and FX News Group. LINE Launches ActEngine AI Agents, Turning Messaging Apps into Direct Sales Channels. On March 13, 2026, LINE Plus unveiled ActEngine AI, a platform deploying AI agents for customer service and sales directly within messaging apps. This signals a global shift where popular messaging platforms evolve into seamless sales channels, revolutionizing digital marketing by enabling conversational commerce at scale. This development underscores the trend, with minimal X coverage but strong tech media interest.