March 12, 2026 — Seongnam, South Korea LINE Plus, the Korean subsidiary of LINE Corporation, unveiled ActEngine AI, a B2B AI agent infrastructure platform for customer service (CS) and sales automation aimed at driving enterprise revenue growth. The launch positions LINE Plus Launches ActEngine AI: Turning Messaging Apps into Sales Channels, introducing action-oriented agents that execute tasks beyond basic chatbots directly within messaging apps.
The platform’s CS agent automates full workflows from initial responses to issue resolution, learning from outcomes to improve performance. Its sales agent employs “Outbound Action” to analyze customer data—such as order history, visit frequency, and discount sensitivity—for personalized, 24/7 promotions targeting small and medium businesses (SMBs). An integrated dashboard enables easy agent management and deployment without complex setup, supported by data pipelines optimized for large-scale operations and global security standards.
Proven Deployment in Thailand
ActEngine AI is already operational at LINE MAN Wongnai, Thailand’s largest on-demand platform serving over 700,000 merchants. The CS agent, launched in January 2026, processes approximately 360,000 merchant inquiries annually, reducing handling time by more than 60% and boosting accuracy by 16% compared to human agents. The sales agent, introduced on February 26, 2026, focuses on small merchants—80% of restaurant partners run by one or two people—unlocking new revenue streams through targeted outreach.
“ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven approaches,” said Yod Chinsupakul, CEO of LINE MAN Wongnai.
Executive Insights and Market Entry
LINE Plus Launches ActEngine AI: Turning Messaging Apps into Sales Channels marks LINE Plus’s full-scale B2B entry into the AI agent market, emphasizing measurable revenue impacts over mere cost savings, as covered by FX News Group and SalesTechStar.
“ActEngine AI consolidates LINE’s accumulated technological capabilities… we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus.
The Korea Herald notes the agents’ execution-based design for tasks like complaint handling and sales proposals, analyzing multi-dimensional data for personalization.
Broader Implications
Marketing Tech News highlights how LINE Plus Launches ActEngine AI: Turning Messaging Apps into Sales Channels transforms conversational platforms into e-commerce hubs, blending support and marketing in real-time chats. Plans include voice-based agents and expansion into finance, retail, and global markets, signaling AI’s role in scalable, personalized interactions, per eCommerce News Asia.
LINE Plus Launches ActEngine AI: Turning Messaging Apps into Sales Channels underscores messaging apps’ evolution amid Asia’s AI-driven business shifts.