March 13, 2026 — Tokyo LINE Plus, the developer arm of LINE under LY Corporation, unveiled ActEngine AI on March 10, a B2B platform deploying AI agents for customer service and sales automation within messaging apps.
The platform is already live at LINE MAN Wongnai, Thailand’s leading food delivery and services app serving over 700,000 merchants, mostly SMBs. It handles 360,000 annual inquiries with 60% faster response times and 16% higher accuracy compared to humans. Sales agents leverage user data such as behavior and history for targeted outbound promotions via “Outbound Action.”
LINE’s AI Agents Point to Messaging Apps Becoming Sales Channels
Marketing Tech News, in an article published today, frames LINE’s AI agents point to messaging apps becoming sales channels as a key trend, with super-apps like LINE in Asia evolving into direct sales channels for conversational commerce. The coverage highlights blending AI with human chats to support SMBs lacking marketing teams.
Deployment and Performance in Thailand
LINE MAN Wongnai’s implementation demonstrates ActEngine’s capabilities in inquiry handling and revenue growth. According to Korea Herald, LINE Plus is entering the AI agent market with execution-focused agents that go beyond traditional chatbots.
eCommerce News Asia notes the platform’s success in merchant support automation, with LINE Plus eyeing global B2B expansion. Telecompaper reports ActEngine enables both inquiry handling and sales outreach, proven in Thailand’s on-demand platform.
Broader Coverage and Future Plans
Korean outlets including Chosun Biz, Maeil Business, and Digital Today detail the B2B push, emphasizing ActEngine’s action-oriented AI for CS and sales, its Thailand deployment, and plans for multimodal agents beyond text.
FX News Group consolidates LINE’s technology for business growth, mentioning future multimodal agents.
Context in LINE’s AI Strategy
This aligns with LINE’s broader AI push, such as LINE Taiwan’s “AI Agent Era” announced in October 2025 at LINE CONVERGE, featuring Q1 2026 rollouts of AI Conversation Assistants for retail and dining on LINE Official Accounts, enabling intelligent sales chats and MINI App commerce expansions (LINE Corp PR).
Social media mentions are limited; LINE for Business Thailand promoted LINE Ads with AI agent assistance on March 12.
LINE’s AI agents point to messaging apps becoming sales channels, signaling a shift in digital marketing, primarily covered in Asian tech and finance media so far.