March 12, 2026 — Tokyo LINE Plus launched ActEngine AI, a B2B platform for AI agents handling customer service and sales in messaging apps, as LINE’s AI agents point to messaging apps becoming sales channelshttps://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels.
The platform targets small and medium-sized businesses (SMBs) in Asia, particularly merchants on super-apps like LINE MAN Wongnai in Thailand, where it automates workflows and enables personalized promotions.https://ecommercenews.asia/story/line-plus-unveils-actengine-ai-for-merchant-support
Key Features
ActEngine AI’s customer service agents automate full support processes, from responses to resolutions, via an integrated operations portal. Sales agents feature “Outbound Action,” analyzing user data such as purchase history, visit frequency, and price sensitivity to send targeted promotions.https://www.linecorp.com/en/pr/news/global/20260312 This setup underscores how LINE’s AI agents point to messaging apps becoming sales channels, blending automation with human oversight in chat environments.https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels
Performance at LINE MAN Wongnai
Deployed at Thailand’s LINE MAN Wongnai, serving over 700,000 merchants (80% small restaurants), the CS agent processes about 360,000 inquiries annually. It reduced handling time by over 60% and boosted accuracy by 16% compared to human agents.https://www.linecorp.com/en/pr/news/global/20260312
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus.https://www.linecorp.com/en/pr/news/global/20260312
The sales agent launched February 26, 2026, providing 24/7 outreach for revenue growth.
Broader Implications
LINE’s AI agents point to messaging apps becoming sales channels in Asian super-app ecosystems, where messaging integrates payments and commerce. Small merchants gain simplified tools for promotions without marketing teams, as noted in coverage highlighting the shift to AI-driven sales hubs.https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channelshttps://ecommercenews.asia/story/line-plus-unveils-actengine-ai-for-merchant-support
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations,” stated Yod Chinsupakul, CEO of LINE MAN Wongnai.https://www.linecorp.com/en/pr/news/global/20260312
Future Plans
LINE Plus aims for global expansion, voice-based agents, and sectors like finance and retail. LINE’s AI agents point to messaging apps becoming sales channels, positioning the platform as an AI transformation partner for enterprises.https://www.koreaherald.com/article/10693000https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels