March 12, 2026 — Tokyo — LINE Plus, a subsidiary of LINE Corporation, unveiled ActEngine AI, a B2B AI agent platform designed to automate customer service and sales tasks within messaging apps, particularly super-app ecosystems like LINE. The launch demonstrates LINE’s AI agents point to messaging apps becoming sales channels [1][2], blending support, marketing, and transactions in real-time chats.
ActEngine AI features customer service agents that handle merchant inquiries and sales agents using “Outbound Action” to analyze user behavior, order history, and price sensitivity for targeted promotions, as detailed in Marketing Tech News coverage.
Deployment in Thailand
The platform powers operations at LINE MAN Wongnai, a Thai food delivery service with over 700,000 merchants, 80% small businesses. Customer service agents there process approximately 360,000 merchant queries annually, reducing handling time by more than 60% and improving accuracy by 16%. This deployment exemplifies LINE’s AI agents point to messaging apps becoming sales channels [1][2], turning chats into direct sales opportunities.
Media Coverage and Global Expansion
Marketing Tech News on March 13 featured the launch under the headline LINE’s AI agents point to messaging apps becoming sales channels, emphasizing the shift in messaging ecosystems. The Korea Herald reported on March 12 that LINE Plus is entering the AI agent market to support merchants and boost sales.
Additional coverage from FX News Group, Ecommerce News Asia, SalesTechStar, Chosun Biz, and Maeil Business on March 12-13 highlighted ActEngine AI’s role in accelerating LINE Plus’s global expansion, with early success in Thailand.
L exoneration Corporation’s official news from March 11 focused on the platform’s enterprise revenue growth potential.
LINE’s AI agents point to messaging apps becoming sales channels [1][2], as reiterated across reports aiding small merchants from chat to checkout.
Additional Mentions
An Instagram post linked to the Marketing Tech News article. Complete AI Training summarized the agents’ benefits for small merchants. No relevant content appeared on Ignite Visibility’s digital marketing news page. No significant discussions on X (Twitter).
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