March 13, 2026 — Tokyo, Japan LINE Plus, a subsidiary of LINE Corporation, unveiled ActEngine AI, a B2B AI agent infrastructure platform designed to automate customer service and sales workflows within messaging apps. The launch, announced around March 10-12 depending on time zones, aims to drive enterprise revenue growth through action-oriented AI agents that go beyond simple chatbots.
LINE’s AI agents point to messaging apps becoming sales channels[https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels], as the platform enables businesses to handle support requests, manage complaints, send targeted promotions, and execute transactions directly in chat interfaces.
Key Features
ActEngine AI includes customer service agents that manage full support journeys—from initial responses to issue resolution—via a central dashboard, learning from outcomes to improve performance. Sales agents analyze user behavior, order data, purchase history, and factors like price sensitivity to deliver personalized promotions. The platform also features data pipelines for preparing customer service and sales data for large language models, simplifying technical setup.
Thailand Deployment
The platform saw its first major rollout in Thailand’s LINE MAN Wongnai app, a food delivery and services platform connecting consumers with over 700,000 merchant partners, 80% of which are small businesses run by one or two people. The customer service agent processes approximately 360,000 merchant inquiries annually, reducing handling time by more than 60% and improving response accuracy by 16% compared to human agents. The sales agent debuted on February 26, 2026, enabling around-the-clock engagement for revenue opportunities.
LINE’s AI agents point to messaging apps becoming sales channels[https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels] by extending digital marketing to smaller merchants lacking dedicated teams, leveraging super-app data for precise customer targeting.
Executive Quotes
“ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven innovation.”
—Yod Chinsupakul, CEO of LINE MAN Wongnai, in eCommerce News Asia coverage.
“Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail.”
—Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus.
LINE’s AI agents point to messaging apps becoming sales channels[https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels], shifting messaging from communication to operational hubs for business workflows.
Future Plans
LINE Plus plans global expansion beyond Asia, targeting sectors like finance and retail, with upcoming voice-based AI agents for consultations and sales. The platform consolidates LINE’s expertise to position it as a core AI partner for enterprises.
Coverage has appeared in Asian tech outlets including Marketing Tech News (March 13), eCommerce News Asia (March 12), and others like IT Brief Asia and The Korea Herald, highlighting its implications for B2B automation.
LINE’s AI agents point to messaging apps becoming sales channels[https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels], marking a strategic pivot in digital marketing strategies.