March 12, 2026 — Seongnam, South Korea LINE Plus launched ActEngine AI, a B2B AI agent infrastructure platform for customer service and sales, enabling businesses to conduct consultations and transactions directly in messaging apps like LINE, primarily targeting Asian merchants.
The platform features action-oriented AI agents that go beyond traditional chatbots by executing business processes, automating workflows, and driving revenue growth. According to Marketing Tech News, LINE’s AI agents point to messaging apps becoming sales channels through integration of support, marketing, and commerce in real-time chats.
Key Features
ActEngine AI includes customer service agents that handle inquiries, complaints, and resolutions via an integrated dashboard, and sales agents with “Outbound Action” capabilities. These analyze real-time data such as order patterns, visit frequency, and discount sensitivity to send personalized promotions.[1] The platform optimizes data pipelines for large language models, allowing quick deployment without complex setups.[2]
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus.[3]
Proven Results in Thailand
Deployed at LINE MAN Wongnai, Thailand’s leading on-demand platform serving over 700,000 merchants, the customer service agent processes about 360,000 inquiries annually, reducing handling time by over 60% and improving accuracy by 16% compared to human agents. Sales agents support small businesses, which comprise 80% of restaurant merchants, with 24/7 personalized engagement.[4]
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments. ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners,” stated Yod Chinsupakul, CEO of LINE MAN Wongnai.[5]
Marketing Tech News highlights how LINE’s AI agents point to messaging apps becoming sales channels, evolving super-apps in Asia to blend messaging with e-commerce.
Future Expansion
LINE Plus plans global rollout, targeting finance and retail sectors, with upcoming voice-based agents for enhanced customer interactions. This positions ActEngine AI as a core partner for enterprise revenue growth across Asia and beyond, as LINE’s AI agents point to messaging apps becoming sales channels in operational workflows.[6]
Secondary coverage, including SEO Spyglass UK, echoes that LINE’s AI agents point to messaging apps becoming sales channels by automating “chat to checkout” for small merchants, reinforcing the shift in digital commerce.