March 13, 2026 — Mumbai MiQ, a global programmatic media company, launched its AI-powered platform MiQ Sigma in India to simplify multi-platform advertising across fragmented media ecosystems. The event featured company leaders unveiling the platform, developed at MiQ’s Bengaluru Centre of Excellence, which unifies data, planning, activation, and measurement.
MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising by leveraging over 700 trillion signals from 300 data feeds, representing 1.7 billion global audience profiles. The platform addresses challenges in multi-screen campaigns, including connected TV, mobile apps, streaming, websites, and social media, through features like Sigma Intelligence, Gen-AI Personas, Trading Agent, seamless activation, and powerful reporting.
Platform Capabilities
MiQ Sigma provides clarity and consistency for complex campaigns, integrating with partners like Samba TV for cross-screen television insights. It enables campaign planning, optimization, and real-time measurement in a single environment, reducing activation time from hours to 30 seconds.
“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands.”
Executive Insights
Varun Mohan, MiQ Chief Commercial Officer for India, emphasized simplification:
“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens.” [3] [4]
Hundal noted the strategic timing for India-specific intelligence: “One of the reasons we launched in India now rather than earlier was to ensure the platform had the right intelligence and data specific to this market.” MiQ Launches AI-Powered Platform ‘MiQ Sigma’ in India to Simplify Multi-Platform Advertising amid India’s linguistic and geographic diversity, where advertisers target segmented 100-million audiences.
Company Background
MiQ, with operations in over 20 countries and six years in India, positions the launch to boost its ranking from sixth to third-largest market. The platform builds on prior global mentions but tailors to India’s fragmentation, enhancing programmatic efficiency with human-in-the-loop AI and privacy-compliant data.