**AI is Repricing the Marketing Stack, Not Collapsing It**: MarTech Article Details Pricing Shifts and Tool Sprawl Risks
March 13, 2026 — In the marketing technology sector, a MarTech article published March 12 asserts that AI is repricing the marketing stack, not collapsing it, as artificial intelligence lowers costs for coordination tools like dashboards and approval workflows while structural systems for compliance and integrations command premium pricing. Gareth Chilton, founder of ManMachine, argues … Read more